What parents believe

Seth Godin, a well known marketing author, had this to say about "beliefs":

"People don't believe what you tell them.

They rarely believe what you show them.

They often believe what their friends tell them.

They always believe what they tell themselves."

At Tot Jot, we say all this is spot on. And why would a parent's beliefs be any different? We don't think they are, which is why we built Tot Jot so parents could interact with those they do believe, on every notion of their child's life.

Believe in family and friends, and believe in yourself (as the top notch parent of a wonderful child). It's all about, as one blogger recently put it, collective wisdom.